Description

In this business coaching program targeted towards new entrepreneurs, you’ll learn more about your entrepreneurial mindset utilizing the Entrepreneurial Mindset Profile (EMP) assessment, gain clarity on your entrepreneurial strengths, and work towards creating a full-fledged business plan to launch and/or grow your business.

The program will be customized to your individual needs – so although it is structured, depending on your preferences/requirements, the structure can be edited and adjusted to fit what will help you the most. However, the general structure of the program is shown here:

Session 1: Your Mindset as an Entrepreneur

Before your first session, you’ll complete the Entrepreneurial Mindset Profile assessment (EMP), a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs.

In the first session, we’ll examine your entrepreneurial mindset. What are your strengths? What are some of the challenges you’ll face? Your mindset and belief in yourself is key to your success as an entrepreneur. Gaining a strong understanding of your entrepreneurial strengths and skills will help you prepare for success.

Session 2: Your Business Idea & Your Offer

Whether you’ve got a clear business idea or if it’s still not entirely finalized, this session will cover off on developing and refining your idea. What products or services will your business offer? Who will your customers be? We’ll establish and clarify these building blocks of your business here.

Session 3: Doing the Research – Your Target Market & Competitive Analysis

Building on the products/services you’d like to promote, this session will be focused on defining the market for your products and/or services. Who is your target market? Who are your competitors? Finally, we’ll develop a strategy for you to do the research required to develop a clear strategy to reach your target market and stand apart from the competition.

Session 4: Marketing & Sales Strategy

Now that you’ve defined products/services, the competitive market, and your target customers, how will you reach them? How will you promote and sell your products? What’s your value proposition? Possibly the most important part of any business is how to get customers, and we’ll work on your marketing and sales strategy to do just that.

Session 5: Financial, Risk, & Operations Plan

A key part of launching your business is developing a financial and operational plan. What costs are you likely to incur? How will you manage business and financial planning? What risks should you prepare for? While you may not think this is the most exciting part of your business plan, it may be the most important to the success of your business.

Session 6: Finalizing Your Business Plan

In this last session, we’ll put everything together and discuss your overall business plan. There may be specific areas you’d like to focus on, whether it’s marketing strategy, operational planning, or your own entrepreneurial mindset. We’ll develop a strategy for you to finalize your plan and put it into action.